Definition of microblogging - Excellence, and Diverse Platforms in 2021

Microblogging is a term that has been around for a long time. However, recently, the microblogging trend has resurfaced as it is rife on Instagram and Twitter. 

Wondering what microblogging is?

Check out the full explanation of the definition of blogging below!

What is microblogging? 

Reported by Sprout Social, microblogging is the creation of short messages or posts on the web or on social media platforms. 

Concise content created for microblogging is intended to hand over short, dense information to others. 

The microblog you create will be publicly available on social media for their participation.

A microbloging can be created in a variety of formats. 

You can microblog with audio, video, photo and text formats. 

Microblogging became rife about a decade ago when social media began to thrive and help the marketing space. 

Microblogging operates on a variety of social media platforms and is frowned upon because it's easy to understand, especially for those who don't like reading long posts as essays. 

You may not realize that you are always microblogging. 

If you're tempted to create a microblog, here are some tips from me. 

The virtues of Microblogging

1. Content is easier to create 

Microblogging is short, to the point content so you don't have to bother writing long posts, like blog posts. 

With microblogging you can deliver complex things in simple words so they are not exhausting. 

Compared to traditional blogging, you can make content more productive and share it regularly with your audience on social media.

2. Understanding faster

Because the content is not extensive, microblogging is easier for readers to understand. 

However, depending on your ability to structure words, people are more interested in reading information in microblogging format than long articles. 

According to Forbes, one of the things to consider when marketing to millennials is their relatively short attention span. 

Therefore, microblogging is a great way to broadcast or promote something in this age group on social media.

Simple microblogging will make it easier for you to grab their attention and increase your chances of reading all the content you create.

3. Suitable for urgent information

If you suddenly need to share information, microblogging is the way to go. 

It is mentioned that to create a microblog does not take a long time, so you can quickly provide information right then and there, especially if the information you need is an emergency.

4. Direct communication

With microblogging, not only can you change information faster than traditional blogging, but you can also receive responses and feedback more easily and louder. 

The comment feature on various social media platforms that you can use for microblogging makes it easy to find responses from microblogging readers that you share on social media. 

Plus, they can share their microblogs in seconds by sharing, retweeting, reblog, and more.

5. Access to millions of social network users

Statista's research shows that there are social media users who access the internet, especially social media through their smartphones. 

The proportion of website traffic through smartphones was recorded at 55.2%. 

With almost all smartphones, the flow of information is getting faster and people don't always want to waste a lot of time getting information. 

Therefore, microblogging can be a fast provider of information for social media users. 

Of course, microblogging also strengthens the brand.

Microblog platform

Microblogging can be done on many social media platforms. Here are some popular platforms that you can use for microblogs. 

1. Instagram 

The popularity of Instagram is undeniable. This social media platform is one of the most suitable platforms for microblogging. 

You can create a microblog in the form of a photo or short video on Instagram. 

Even if you're not an expert at editing photos or videos, there's no need to worry. 

Instagram's various features allow you to create microblogging content that looks attractive and even professional. 

You can use a variety of filters, GIFs, brushes, stickers, and more to create engaging microblogging content for Instagram stories and feeds.

2. Twitter

Before Instagram, Twitter had been a popular social media platform for microblogging. 

Initially, Twitter only provided 140 text characters for each tweet or tweet. 

However, you can now type up to 280 characters and even create threads for microblogging needs. 

In fact, Twitter also has GIF, photo, and video features that can be used to beautify the look of your microblog.

3. LinkedIn

For professionals and job seekers, LinkedIn is a very important platform. 

On LinkedIn, the microblogs you create can become more personal. 

Of course, this is no less important than microblogging to market a brand or product. 

LinkedIn microblogging can help you write and improve your engagement and profile views. 

How to increase your chances of being hired by a company.

4. YouTube

If you prefer to create microblogging content in video format, YouTube is the place to be. 

Nowadays, in addition to long videos, you can also upload short videos similar to Instagram stories. 

Plus, the latest community posting feature also allows you to be more engaged with your customers.

What to know before starting microblogging 

If you're interested in creating this content, there are a few things to keep in mind. 

1. Design your microblogging content. 

2. To create microblogging content, of course you need to conceptualize content composition. What type of font, what color and what image to use. 

3. Encourage other users to respond. 

4. Once you've defined your content concept, the next step is to make sure other users react to your content. One option is to include a question at the end of the post. 

5. Make sure your content is interesting. 

6. Most importantly, you need to pay attention to whether the content will be interesting and useful to others. You can share tips and tricks or other interesting information. 

7. Select the app you want to use. 

8. You can use the various layout applications available to create microblogging content. Also, Adobe Photoshop, Canva, Powerpoint/Google Slides/Keynote Speech are often used. You can use these different apps to design content. Use the most convenient app.

How to write microblogging for beginners

If you're planning to write a microblog on Instagram, you may be confused and wondering what to do first? Think about what to write first. When creating content for microblogging, you don't have to think about what to write and what words to write. 

Find and analyze important information on a blog or website. Don't write exactly as it's written on the blog! Change your words. If you end up deciding to write an article on someone else's blog or website, I suggest you embed it. If you have your own blog, that's even better.

You can write content that matches the content of your Instagram account. For example, I have an Instagram account for an online florist or florist. Usually microblogs discuss how to make handmade bouquets, flower care skills, types of flowers, etc. 

However, if you're dead-ended, you can microblogging successful people quotes, filter/edit photo methods for instagram feeds to make them more interesting. lifestyle and motivational content, etc. The key is to create microblogging content that can spark other people's interest and generate likes, comments, saves, and shares.

When you post a microblog, don't forget to add tags so Instagram users can find you more easily. Second, after seeing the contents, create a layout that is too dead. 

You can use Adobe Photoshop, Adobe Illustrator, Canva, PicsArt, etc. Create a microblog layout. Use a design app that suits your skills. To make it better, you can add images to the layout and customize the font as well.

Examples of Instagram Microblogs 

Microblog-01

Microblog-02 

Microblog-03 

Microblog-04

Microblog-05 

What are the benefits of this type of microblogging content? 

Typically, Instagram's microblogging activity is related to carausel content. Post Carausel allows us to share multiple photos and videos at once in one upload. Then our contributions can be delayed or eliminated. Creators take advantage of this opportunity to pour their creativity into every slide they make. Thus, the information provided can give a visual impression in the form of typography, hierarchy, diagrams, elements, etc. 

Conclusion

Here's what you need to know about microblogging. Are you interested in trying it now? Try visiting a marketing channel and start talking about microblogging and any marketing support. Professionals and other users will definitely answer your questions there.